What is a Master’s in Internet Marketing?

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Updated August 4, 2020

With the increasing number of online products, online services and Internet shoppers, many merchants are choosing to pursue a Master's in Internet Marketing. Internet or digital marketing has greatly increased the amount and type of audiences businesses must reach to sell their products. With more than 38,000 online searches taking place every second globally, Internet marketing is huge today. Earning an Internet marketing master's degree is an ideal goal for the aspiring online marketer. Learn more here about Internet marketing master's degree programs.

Related Resource: 10 Most Affordable Master's in Internet Marketing Online

What is Internet Marketing?

Internet marketing, also called online marketing, is the process of promoting a product, a brand, a service or a business over the Internet using tools and resources to generate traffic, leads and sales. Internet marketing is actually the cheapest way for an individual to reach their target audience, regardless of the size or location of the business. The Internet marketer uses various marketing strategies and tactics, including search, email, content, paid media and more. Internet marketing is often referred to as content marketing.

What is a Master's in Internet Marketing?

A master's degree in Internet Marketing is a graduate program that teaches students how to become Internet marketers and be successful at selling their products and services online. There are many colleges and universities that offer Internet marketing master's degree programs. These programs generally take at least two years if the applicant already possesses a bachelor's degree. The Master's in Internet Marketing program is also offered online through many schools. Students in the online program can often finish the program in less than two years. This is particularly the case with an individual who already has several years of business experience.

What Do Students Learn?

Students learn about directory listings, organic search methods and paid placement and how effective they can be in reaching search marketing goals. Internet marketing students become familiar with different marketing campaigns and also learn to determine their success or failure in getting customers to purchase their products. They also learn about the various components of online marketing.

  • Search engine marketing
  • Social media marketing
  • Email marketing
  • Affiliate marketing

Students in Internet marketing programs learn to analyze online opportunities and see how these opportunities relate to their own business goals. They also learn how to apply and integrate online marketing into different business models. By the end of the program, students will be able to analyze Web data and use this information to build an Internet marketing campaign; target certain audiences based on their behavior; connect social media into online channels, and connect their website to major online marketing channels.

Career Outlook for Internet Marketers

Advertising, promotions and marketing managers are expected to experience a job growth of 10 percent during the decade of 2016-2026, according to the U.S. Bureau of Labor Statistics. The increasing use of the Internet and digital shopping is the one driving factor that is preventing marketers from having a higher employment growth. This bodes very well for the individual pursuing a master's degree in Internet marketing and selling products or services online. PayScale reports that Internet marketing specialists earned an average annual wage of $42,638 as of May 2018.

The Internet provides a large media space for all types of audiences, which equates into great opportunities for Internet marketing. Almost everything consumers want to purchase is first researched online. Completing a Master's in Internet Marketing is an ideal way for a merchant to take advantage of this huge shopping base and be a successful business owner whether he or she owns a digital or actual physical store.

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