Online master’s in internet marketing programs are popping up all over the World Wide Web to help digital gurus working full-time find the right résumé algorithm for redirecting into managerial careers. Clicking into MBA or MS courses can deepen marketers’ knowledge of tactics like search engine optimization and reciprocal linking to build thriving online brands.
Corporations increasingly need good digital strategy since Time reported 3.2 billion internet users, and potential customers, worldwide. By 2021, Forbes expects that U.S. businesses will spend $120 billion total, or 46 percent of their whole advertising budgets, on internet marketing. According to Business 2 Community, average revenue per click from Google rose rapidly by 20 percent from 2016 to 2017! Affordable online internet marketing master’s training can share the tricks for maximizing conversions in profitable e-commerce leadership.
The Grad School Hub staff would like to link followers to great bargains by getting a ranking of cheap internet marketing master’s programs trending. Since the National Center for Education Statistics lacks filter terms for this new niche, we utilized internet search engines to locate MBA or specialized master’s options with the keywords internet, digital, and social media marketing. We made regional accreditation a firewall our initial pool of 21 online programs had to pass to avoid potential scams. Our team also gave recognition to marketing schools where approval from the AACSB, ACBSP, or IACBE was up-to-date. Then, we accessed the College Navigator domain to determine the graduate schools’ average in-state costs for 2016-17. Below we’ve curated content on the 10 most affordable master’s in internet marketing online that charge under $14,000 annually for future SEO wizards.
Ranking Low-Cost Internet Marketing Master’s Online
10. National American University
Online MBA Emphasis in E-Marketing
Rapid City, SD
Average Graduate Tuition: $13,473 per year
Linked to 9,024 LinkedIn alumni, including Christine Erickson and Troy VanDusen, National American University is a publicly traded, for-profit virtual college with 3.3 stars on GradReports.com that’s grown since 1941 to enroll 279 post-grads across 25 programs on D2L Brightspace from its South Dakota headquarters. Ranked within Victory Media’s top 20 percent for military members, NAU is declared America’s 148th most focused business school by College Factual and 475th best master’s university in Washington Monthly. The Harold D. Buckingham Graduate School has a 12:1 student-professor ratio for completing an IACBE-accredited Online MBA Emphasis in E-Marketing. Chaired by Dr. Susan Dunlap, the 45-credit, non-GMAT program takes 65 weeks on average with online courses like Social Media Marketing and Customer Relationship Management ending in a capstone project.
9. Messiah College
Christian MBA Concentration in Digital Marketing Online
Average Graduate Tuition: $11,250 per year
Hosting 70+ student organizations like Marketing Club, Messiah College is a private, coeducational liberal arts school founded by the Brethren in Christ Church in 1909 and endowed for $130 million that’s teaching 3,305 Falcons with a 4-1-3 calendar system at the Harrisburg Metro campus and online. Messiah is crowned America’s 210th best-loved college in Forbes, 302nd top business university on Niche, and 371st best institution overall by Times Higher Education. With 80 percent admission, the ACBSP-accredited Department of Business launched the Christian MBA Concentration in Digital Marketing Online. The 36-credit, non-thesis program directed by Dr. Rob Pepper has a values-oriented approach to train students with minimum 3.0 GPAs in topics like Marketing Analytics and Social Media Strategy. There’s also a 15-credit Digital Marketing Certificate of Graduate Studies Online.
8. National University
Online Master of Business Administration (MBA) in Mobile Marketing and Social Media
La Jolla, CA
Average Graduate Tuition: $11,232 per year
Home to the 2014 Marketing EDGE Edward N. Mayer Jr. Education Leadership Award winner, National University is a private, nonprofit professional school opened in 1971 that’s endowed for $558 million to serve 23,909 with a 71 percent graduation rate in La Jolla, Seattle, Pleasant Hill, San Jose, and online. NU is named America’s 22nd best virtual school on Niche, 229th most popular business educator by College Factual, and 127th top value on WalletHub with a mean class size of 18. Led by Dr. Alfred Ntoko, the IACBE-accredited School of Business & Management grants the Online Master of Business Administration (MBA) in Mobile Marketing and Social Media. The 63-75 unit curriculum leaves digital branding experts with an average indebtedness of $21,928 after engaging four-week courses like Search Engine Optimization and the marketing capstone.
7. Montclair State University
Masters in Business Administration (MBA) – Digital Marketing Concentration Online
Average Graduate Tuition: $10,464 per year
Attracting 21,013 Red Hawks into 250 majors, Montclair State University is a public, civic-engaged doctoral AASCU member dedicated by Governor John Franklin Fort in 1908 that’s currently endowed for $56.4 million on its 202-hectare Great Notch campus and online. Granted the APA 2001 Award for Excellence and Innovation, Montclair is honored for America’s 79th best standout academics on Niche, 297th most valuable tuition in Forbes, and 205th top online MBA offerings by the U.S. News & World Report. The Feliciano School of Business prepares for the internet advertising environment with an AACSB-accredited Masters in Business Administration (MBA) – Digital Marketing Concentration Online. Coordinated by Dr. Yawei Wang, the 39-credit, non-thesis curriculum ends with the e-commerce practicum after interactive courses like Omni-Channel Retailing and Mobile Media Management.
6. Saint Leo University
Online Business Administration, Master – Social Media Marketing
Saint Leo, FL
Average Graduate Tuition: $9,630 per year
Established by Abbot Leo Haid in 1889, Saint Leo University is the Sunshine State’s oldest private, Roman Catholic doctoral-granting institution that’s seen its revenue skyrocket by 573 percent by enrolling 13,099 Lions from 80 countries in 45+ degrees at its Tampa Metro campus and online via LearningStudio. SLU was noticed for America’s 340th best graduation rate in Washington Monthly, 137th best standout academics on Niche, and 564th highest ROI on PayScale. Given the Online Schools Center’s “Mark of Excellence,” the Donald R. Tapia School of Business admits post-grads with an average 3.3 GPA into the Online Business Administration Master – Social Media Marketing. The 36-credit, values-based program has placed alumni at Citigroup, Quest Corporation, TECO Energy, and others after eight-week virtual courses like Gamification Applications in Marketing.
5. Saint Mary’s University of Minnesota
Accelerated MBA Specialized in Social Media Management and Marketing Online
Average Graduate Tuition: $8,100 per year
Budgeting $88.9 million annually, Saint Mary’s University of Minnesota is a private, Christ-forward Catholic IALU member established by Bishop Heffron in 1912 that’s dedicated to “Virtus et Scientia” when educating 4,729 post-grad Cardinals on its 450-acre Winona Diocese campus and online through Blackboard. SMUMN is ranked America’s 205th best online MBA provider by the U.S. News & World Report, 351st best small college on Niche, and 362nd best-loved school in Forbes with the 157th best faculty in Washington Monthly. Partnered with the NISM, the School of Business awards an Accelerated MBA Specialized in Social Media Management and Marketing Online each spring, summer, and fall. The 30-credit, project-based curriculum organized by Dr. Holly Tapper infuses courses like Brand Strategy and Digital Storytelling before a domestic or international capstone.
4. Liberty University
Online M.S. in Marketing – Digital Marketing and Advertising
Average Graduate Tuition: $8,051 per year
Bestowed the 2012 AdvancED Distance Education Excellence Award, Liberty University is a nonprofit, faith-focused research institution opened in 1971 that’s employing 2,500 and training 110,000 online for a $1.1 billion annual impact from its Big South campus off Route 460. Liberty was celebrated as America’s 70th best value on WalletHub, fifth most conservative college by TheBestSchools.org, and 346th best research university in Washington Monthly. Participating in the AMA Collegiate Case Competition since 2009, the School of Business led by Dr. David Calland offers the Online M.S. in Marketing – Digital Marketing and Advertising. The 36-credit, ACBSP-accredited degree accepts graduates with an average GMAT score of 519 into courses like Brand Awareness and Communication Technologies. Also consider the Online M.S. in Social Media Management or M.A. in Promotion and Video Content.
3. East Tennessee State University
Master of Science in Digital Marketing (MSDM) Online
Johnson City, TN
Average Graduate Tuition: $7,992 per year
Known for the Scott M. Niswonger Digital Media Center, East Tennessee State University is a public, co-educational master’s institution founded in 1911 that’s training 14,500 Buccaneers on its $109 million endowment at the 340-acre campus in Johnson City, Kiplinger’s fifth cheapest city, and online. ETSU is declared America’s 252nd top public school on Forbes, 71st best university by the Social Mobility Index, and 139th best college in Washington Monthly. Partnered with Creative Energy for Adobe Analytics software since 2016, the AACSB-accredited College of Business and Technology provides a high-tech Master of Science in Digital Marketing Online via Blackboard. Managed by Dr. Kelley Price-Rhea, the 36-credit, non-thesis program blends 12 courses like Consumer Internet Behavior and B2C Marketing with a strategic capstone experience for graduation in five terms.
2. Ohio Christian University
Online Master of Business Administration with Digital Marketing Concentration
Average Graduate Tuition: $7,580 per year
Gifting $14.44 million in annual financial aid, including the Benjamin & Aaron Tipton Family Scholarship, Ohio Christian University is a private, Biblical-based Restorationist teaching college opened in 1948 that’s attracting 3,300 Trailblazers to its 40-acre NAIA campus in Circleville and online E360 platform. OCU is crowned America’s 143rd best baccalaureate school in Washington Monthly, 160th safest college on Niche, and 11th cheapest Christian institution by Great Value Colleges. Headed by Dr. Monty Lobb, the School of Business & Government is an authorized NC-SARA member for the Online Master of Business Administration with Digital Marketing Concentration. Offering a Dual Master of Arts in Ministry option, the 36-credit, 18-month program builds upon business essentials with hastened, six-week courses like Psychology of Marketing and Advertising for Managers.
1. Fort Hays State University
MBA Digital Marketing Concentration Online
Average Graduate Tuition: $3,398 per year
Placed second in the 2015 Microsoft Mobile Application Development Competition, Fort Hays State University is a public, Hispanic-serving HLC-accredited school established in 1902 that’s budgeting $137 million annually to serve 6,882 Tigers online from its 3,825 combined acres in Kansas’ Ellis County. FHSU is ranked America’s 108th best online MBA provider by the U.S. News & World Report, 34th best virtual college on OnlineDegreeReviews.org, and 208th top university by the Social Mobility Index. Chaired by Dr. Mark Bannister in McCartney Hall, the Robbins College of Business and Entrepreneurship streams videos synchronously for the MBA Digital Marketing Concentration Online. The 34-credit, internet-powered curriculum has placed alumni at China Everbright Bank, JP Strategy Management, IBM, Boeing, and more after courses like Database Marketing.
Other Master’s in Internet Marketing Online Degree Offerings
Online MBA, Digital Marketing Specialization
Average Graduate Tuition: $14,328 per year
Illinois MBA Specialization in Digital Marketing Online
Average Graduate Tuition: $15,286 per year
Online MS Digital Innovation in Marketing
Average Graduate Tuition: $15,768 per year
Full Sail University (Only possesses national ACCSC accreditation)
Master of Science in Internet Marketing Online
Average Graduate Tuition: $16,401 per year
Online Benedictine MBA with Internet Marketing Concentration
Average Graduate Tuition: $17,168 per year
Master of Science in Marketing: Digital Marketing Concentration Online
Average Graduate Tuition: $17,550 per year
Online MBA in Internet Marketing
Average Graduate Tuition: $18,810 per year
MS in Digital Marketing Online
Average Graduate Tuition: $21,564 per year
Online MBA Marketing Communications & Digital Marketing Concentration
Average Graduate Tuition: $28,800 per year
Digital Marketing and Data Analytics MA Online
Average Graduate Tuition: $30,024 per year
Online Master of Science in Digital Marketing and Design
Average Graduate Tuition: $48,507 per year
Careers in Internet Marketing
Earning internet marketing master’s online diplomas qualifies post-grads for virtually all public and private sector jobs concerned with enhancing organizations’ Web presence. Mid- to upper-level positions, including telecommuting opportunities, are available in varied disciplines like pay-per-click advertising, email marketing, inbound marketing, and blogging. Master’s degrees can have even more hiring power when partnered with industry certifications. For instance, the Data & Marketing Association created a 17-module webinar to become a Certified Marketing Professional (CMP). The Professional Certified Marketer (PCM) program includes a 120-question, $249 digital marketing exam from the American Marketing Association. Scoring at least 70 on an hour-long exam from DigitalMarketer could add Certified Content Marketing Specialist (CCMS) to your Mozilla badges. Online platforms, such as Google AdWords, HootSuite, Bing, and HubSpot, also have credentials. Let’s explore some sample careers where master’s in internet marketing online students excel.
Internet Marketing Manager- The most obvious job choice for online internet marketing master’s graduates involves establishing digital campaigns on diverse outlets to persuade users into purchases. CareerOneStop states that the 194,300 U.S. marketing managers research market trends, create customer profiles, develop email lists, set e-commerce prices, negotiate ad contracts, plan online sweepstakes, hire promotional staff, and generate leads.
Social Media Director- Since 83 percent of Americans use networking platforms like Facebook, Instagram, and Tumblr according to Hootsuite, social media jobs are growing to turn company followers into paying consumers. Directors with a master’s in internet marketing online would be equipped to plan Twitter campaigns, market products in posts, recruit web-savvy staff, connect to influencers, upload video content, and analyze benchmark metrics.
SEO Consultant- The Search Engine Journal reports that Google users conduct 63,000 searches per second daily, so an internet marketing master’s online would prove beneficial in SEO. Consultants boost search engine ranks by targeting long-tail keywords, optimizing web design, building links, researching competitors, analyzing site analytics, suggesting copy edits, writing calls-to-action, using white hat strategies, and addressing penalties.
Content Marketing Strategist- Recognized for America’s 68th best job with 19 percent growth by CNN Money, content strategists foster brand awareness by overseeing the development of online posts that attract clicks. Getting an online master’s in internet marketing could help set messaging strategy, analyze web traffic, direct editorial calendars, hire freelance writers, properly format HTML, brainstorm user engagement ideas, and monitor blogs.
Cheap internet marketing master’s online study will likely generate high ROI because the Bureau of Labor Statistics reports a mean salary of $144,140 for marketing managers. That’s significantly higher than median master’s wage of $1,380 per week. The top-paying industries for marketing management are oil extraction at $190,310, financial investments at $182,180, and computer manufacturing at $179,040. The U.S. News & World Report recognized marketing managers for the United States’ 14th best-paid job. According to Moz, internet marketing careers have a median salary of $84,000 overall. Titles related to search engine optimization have the highest mean at $102,000. On Salary.com, digital marketing directors report median pay of $152,635. Other six-figure averages include $120,668 for copywriting managers, $121,242 for e-commerce strategy directors, $157,975 for interface design directors, $148,984 for web product managers, and $227,827 for Chief Marketing Officers.
Job Market Outlook
Internet marketing master’s online degrees foster all five of the most in-demand skills outlined by HubSpot: digital advertising, social media, web development, content strategy, and mobile design. The cited study from Bullhorn showed that 64 percent of companies face a shortage of internet marketing candidates. Graduates enter a booming market where the Department of Labor predicts 10 percent job growth for 22,100 more marketing managers by 2026. Market research analysts will see much faster-than-average growth of 23 percent to bring total employment to 733,700. Top executive jobs like VP of Marketing will be tougher to enter with a 10-year jump of 8 percent. In August 2017, Forbes highlighted New York City, Los Angeles, San Francisco, Chicago, and Boston as the best cities for marketers. Consider the above online master’s in internet marketing to avoid selling your digital dreams short.