Columbia Southern University confers an online Master's in Marketing that is designed to prepare professionals to take on management level positions in the field. This hybrid program generally takes about three years to complete with part-time study; students who opt for full-time study can complete the degree in less than two years. The course of study was created to teach students the newest technologies in the field as well as teach them the leadership and management skills that will be required of them when they enter the workforce. This degree requires 36 semester hours of coursework, a capstone project, and a final exam. Sample courses include Business-to-Business Marketing, Strategic Management and Business Policy, and Organizational Research and Theory.
10 Most Affordable Master’s in Marketing Online
Marketing is a field that few people realize is constantly changing, but with technology, social media, Big Data, and other factors, it’s evolving at a rapid pace; that’s why the online Master’s in Marketing can be helpful. While the fundamentals of the field may remain the same, the fact is that a graduate education can expand a learner’s knowledge of the changing landscape of the field overall. It can also offer them the opportunity to build upon previous educational and work experience to create a career based on experience and advanced concepts.
But an online degree can be difficult to find, especially one that is affordable and offers a unique list of features. Students who take on this degree are generally professionals working in the field, so their needs are different from traditional students. That’s why online programs, such as the ones listed below, are critical for advancing the education of marketing professionals.
Top 10 Most Affordable Master’s in Marketing Online 2018
|1||Columbia Southern University||Orange Beach, AL|
|2||University of South Florida||Tampa, FL|
|3||University of Maryland - University College||Adelphi, MD|
|4||Bellevue University||Bellevue, NE|
|5||University of Wisconsin at Whitewater||Whitewater, WI|
|6||West Texas A&M University||Canyon, TX|
|7||Texas A&M University at Commerce||Commerce, TX|
|8||University of Colorado at Colorado Springs||Colorado Springs, CO|
|9||The University of North Carolina at Chapel Hill||Chapel Hill, NC|
|10||University of North Texas||Denton, TX|
Accredited Online College Programs
Research was the foundation for this ranking; it was conducted using the National Center for Education Statistics and its College Navigator database. Using factors such as timeline to degree completion, financial aid and student retention rates, an initial pool of about 200 schools were considered. Ten were ultimately chosen based on in-state graduate tuition; they are listed below.
Ranking Low-cost Online Marketing Master’s
Frequently Asked Questions
What are the Career Options for an Online Master’s in Marketing Degree?
Marketing professionals who go on to earn an online graduate degree in marketing will find that a variety of new career options are available to them. That’s because businesses rely on marketing to make their products and services known, something that is best done by someone who specializes in the field. Graduate marketing professionals will find that one of the most popular options will be that of a manager. Marketing managers can work to help build brand engagement, oversee social media, work with potential partners in different industries, and more.
Another option is to move to senior-level or C-level executive positions. These positions generally require at least a graduate degree, enabling these professionals to take on these roles after graduation. Senior level positions are the most common at this stage, but C-level positions can be held by marketing professionals after they can prove they have a variety of experiences in the field.
A new career option for marketing professionals is social media and Internet marketing. As e-commerce grows, so too does the need for professionals who understand how brand engagement works on the Internet and through social media. Professionals in this area often work with data analytics, branding, marketing and social media to build a marketing campaign or strategy for their company.
It’s always possible for a marketing professional with an MBA to create their own businesses. Utilizing their expertise in the field, professionals can build marketing consulting firms, create social media platforms, and more. While it’s not a common career option, more and more professionals are viewing it as a great way to partner their marketing education with an entrepreneurial spirit.
How Much Can You Earn in this Field?
With over 250,000 marketing jobs in America alone and a nine percent projected industry growth rate through 2026, it’s no secret that this field can be quite lucrative for professionals. The current median income in marketing is $127,560, a number that can be mind-boggling considering there are various careers within the field.
For most online Master’s in Marketing graduates, their career will begin as a manager; salaries for managers can range from $60,000 to $80,000 and depends on a professional’s industry and region. Salaries also don’t include bonuses and other forms of compensation, which are consistently used as incentives for these professionals.
Executives in marketing also exist and are considered senior-level leadership positions. These salaries range from $95,000 to $200,000. A marketing executive can expect to make around $125,000 in salary while a C-level executive can expect to make around $200,000 or more.
What are the Various Disciplines of Marketing?
The marketing field is vast and can cover various subfields. The field is present in nearly every sector in America, from healthcare to government to education. While it may seem that the disciplines covered by marketing are obvious, marketing professionals know it’s more complex.
For instance, since marketing is most closely tied to business, it makes sense that the discipline is regularly represented in the field. However, the field of business can be divided up into several smaller disciplines, such as management, advertising, public relations, communications, multimedia marketing, sales, Big Data, and more.
Marketing professionals also realize that understanding the internet, e-commerce, and even social media plays a large role in their field. The same can be said for narrative storytelling, transmedia, brand engagement, research, accounting, and more.
These disciplines are not the only ones covered in marketing; for each different specialization a professional goes into after graduation, other disciplines will also be covered. But since marketing is a broad field, students can expect to learn from a lot of different disciplines while at a university.
Is AACSB Accreditation Necessary for this Degree?
AACSB, or the Association to Advance Collegiate Schools of Business, and its international counterpart, the AACSB International, are the accreditations that most employers look for when interviewing potential candidates. They are important accreditations, especially for online programs, and it’s vital that students find a degree that carries this distinction.
Employers prefer AACSB-accredited programs over non-accredited programs for one simple reason: the quality of education. Accredited schools are distinctive because they have a high educational standard that is reflected in the graduates from those programs. While the programs may differ from school to school regarding experiential learning opportunities and specializations, the underlying foundation is the same.
This is important because both the marketing field is changing. With the advent of technology and e-commerce, marketing has undergone a massive transformation in the last 15 years, and industry insiders expect that the cycle has not yet been completed. Students have to be able to keep up with the trends and issues that are being faced right now and in the future.
To this end, accredited programs are consistently updated to keep pace with the industry. Students will find that accredited degrees offer more in-depth courses on the internet, Big Data, and social media marketing; non-accredited degrees rarely have these offerings. In order to remain competitive, students are urged to take on an accredited degree, like the ones listed above.
How is Earning an Online Master’s in Marketing Good for Your Career?
An online degree offers several features and perks that traditional programs just can’t compete with. From accelerated schedules to asynchronous courses to the ability to continue working while studying, online programs are a far better choice for marketing professionals.
Online programs are more affordable than traditional degrees, with many schools creating flat online tuition rates for undergraduate and graduate programs. They also offer something else: accelerated schedules. These are term schedules that can be as short as five weeks or even intensives that are a week long, enabling students to digest information by taking one course at a time.
Another benefit is that students have a lot more flexibility in their work-study schedules. Professionals can continue in their career while taking on a master’s degree part-time; many traditional schools require students to study full-time for graduation. Most programs also offer asynchronous courses, meaning that their courses can be taken whenever a student chooses to do so because classes aren’t streamed live and require participation. This enables students to work on their degree when they have time instead of having to fit in their education by utilizing a stressful schedule.
The last, and perhaps most important, benefit of earning an online degree is that degrees conferred online are indistinguishable from traditional degrees. Most schools have a high standard for all their degrees, regardless of how they are delivered, so the need to distinguish between the two is no longer necessary.
Marketing continues to be an important aspect of the business field. For professionals who are interested in advancing their own careers in the field, a Master’s in Marketing is a great way forward, opening the door to new opportunities and a more rewarding career. But like with all graduate programs, it’s important to find a school that gives students the flexibility and curriculum that they desire. That’s why this ranking is a great resource for professionals; from providing information on term schedules to notating whether a degree is delivered solely online or as a hybrid program, this year’s ranking of top online Master’s in Marketing is the perfect place to start building a graduate education.
This concludes our ranking of the Top 10 Most Affordable Master’s in Marketing Online for 2018.
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