Without proper marketing, new products and services can fly under the radar. The following 10 Best Online Master's Degrees in Marketing teach students to spread the word in strategic ways.
Through the generations, the marketing process has evolved from word-of-mouth to newspaper advertisements to interactive digital media. In the contemporary climate of consumerism, new goods and services face a competitive market. With accessible social media and easier access to consumer insights, marketing strategy makes all the difference.
The following 10 Best Online Masters' Degrees in Marketing builds students' skills in researching and analyzing consumer and market data and applying these insights to strategic marketing campaigns. The programs listed cover areas of marketing such as advertising, branding, communications, digital and social media, the global market, and public relations. Each degree is completable fully or partially online, enabling students to keep their day jobs as they advance their abilities.
Individuals with graduate degrees in marketing may pursue a variety of relevant roles. They may write ad copy, manage social media accounts, write press releases, analyze and report on consumer data, plan promotional campaigns, or develop pricing strategies. According to the U.S. Bureau of Labor Statistics, marketing admin earned an average salary of $132,620 in 2018. The demand for marketing managers is growing at a projected rate of 10 percent, which is faster than the average rate across all industries. Marketing is as essential as ever in today's economy, and those with contemporary, tech-savvy skills are needed to help keep up with ongoing innovations and advancements.
The staff of Grad School Hub has compiled the following 10 Best Online Masters' Degrees in Marketing for the 2019-20 academic school year based on public data released from educational, commercial, and government databases. Data contributed from sources such as the National Center for Education Statistics, and the U.S. Department of Labor plays a significant role in how graduate degree programs are ranked because institutional transparency is essential for deciding which career path is right for you. Based on this data, GSH organizes information into five weighted categories, which are:
- Alumni Feedback: 20%
- Continued Enrollment: 20%
- Degree Selectivity: 10%
- Graduate Expenses: 25%
- Projected Annual Salary: 25%
A more comprehensive evaluation of how each category is determined and scored is accessible through our Ranking Methodology page.
Here are the 10 Best Online Masters' Degrees in Marketing for 2019 – 2020!
#10 – Regis University
Master of Science in Marketing
Regis University offers a Master of Science in Marketing. The degree program is designed for entry- and mid-level marketing professionals who wish to advance into leadership positions. The curriculum covers contemporary marketing practices in communicating, creating positive change in the global market, and serving market needs. The degree requires 30 credit hours of study. Courses are offered online and on-campus in the evenings. Each class follows an eight-week accelerated format. The core curriculum consists of three courses: Business Intelligence and Analytics, Leading in a New Era, and Logic and Critical Analysis. Elective offerings include Digital Marketing and Promotion and Global Brand Strategy. The curriculum culminates in a Product Management capstone experience.
Regis was founded in 1877 by the Society of Jesus. Initially located in Las Vegas, New Mexico, it is now a private Jesuit university in Denver, Colorado. The university operates the Center for Service Learning, which focuses on volunteer work, and the Institute on the Common Good, which focuses on Roman Catholic community dialogue. U.S. News & World Report ranks Regis No. 32 nationally for best value and No. 26 in the western United States.
Graduate Tuition/Fees: $13,177
#9 – University of Texas at Dallas
Master of Science in Marketing
The University of Texas at Dallas offers a Master of Science in Marketing. The online degree program consists of 12 courses, totaling 36 credit hours. Core courses include Consumer Behavior, Marketing Research, and Statistics & Data Management. The program offers 20 elective options, including Brand Management, Interactive and Digital Marketing, and Negotiation. The curriculum culminates in a Marketing Decision Making Capstone. Each online course involves prerecorded class sessions that students can access anytime, anywhere. Some courses require timed online exams, while others may require students to take a proctored exam at an approved testing center.
UT Dallas began in 1961 as a research extension of Texas Instruments. In 1969, it joined the University of Texas System and became a public state university. It rapidly grew in research output, leading the Carnegie Foundation to categorize the university in its top tier of research universities. The university's Jindal School of Business ranks fourth in the nation in terms of its contributions to research journals. Forbes ranks UTD the number one public university in Texas for best value. The university has also been included in the Princeton Review's Best Value list each year since 2012.
Graduate Tuition/Fees: $13,458 in-state; $26,852 out-of-state
#8 – Boston University
Master of Science in Global Marketing Management
Boston University offers an online program leading to a Master of Science in Global Marketing Management. The degree program requires ten courses, totaling 40 credits of study. The curriculum covers areas such as data analysis, e-commerce, financial analysis, product development, and project management. It also has a focus on the economic and cultural issues of international commerce. The core curriculum includes core courses in Financial Concepts, and The Innovation Process: Developing New Products and Services. Specialization courses include E-Commerce and International Business, Economics, and Cultures. Students may choose the remaining two courses from a list of graduate-level Administrative Sciences electives. The degree program is typically completed in 18 to 24 months.
BU was established in 1869 by three trustees of the Boston Theological Institute. The private university is nonsectarian, but it has a historic affiliation with the United Methodist Church. U.S. News & World Report ranks BU at No. 46 for best value, No. 42 overall, and No. 28 in innovation nationally. USNWR also ranks the university No. 11 in Best Online Graduate Business Programs (Excluding MBA).
Graduate Tuition/Fees: $52,816
#7 – Southern New Hampshire University
Master of Science in Marketing
Manchester and Hooksett, NH
Southern New Hampshire University offers a Master of Science in Marketing with a curriculum covering topics such as brand building, campaign planning, and engaging audiences in modern media. Students can also choose from four concentrations: Digital Marketing, Marketing Research & Analytics, New Media & Communications, and Social Media Marketing. Course offerings include Consumer Behavior and Marketing, Ethical and Legal Issues in Marketing, and International Market Strategy. The Marketing major requires 36 credit hours of study. Students who take two courses per 10-week term can complete the program in as few as 15 months.
SNHU was founded in 1932 as a business school. It has since grown into a private university with an open enrollment policy. Its campus occupies 300 acres along the Merrimack River, between Hooksett and Manchester, New Hampshire. The university has a focus on affordable tuition, career-focused programs, and online education. Due to the expansion of its online programs, SNHU is one of the fastest-growing universities in the United States. U.S. News & World Report ranks the university the No. 1 most innovative higher education institution in the nation.
Graduate Tuition/Fees: $13,840 in-state; $27,130 out-of-state
#6 – Marist College
Master of Arts in Integrated Marketing Communication
Marist College offers a Master of Arts in Integrated Marketing Communication. The curriculum focuses on interactive marketing and strategic communication in the modern digital landscape. It includes topics such as advertising, branding, global marketing insights, social media, and public relations. Courses include Brand Management, Global Consumer Insights, and Social Media Strategies & Tactics. The degree requires 30 credits of study. Full-time students can complete the program in three or four semesters, and part-time students can complete it in six semesters.
Marist College was founded in 1929 and intended to prepare Catholic brothers to become educators. It is now a private, comprehensive liberal arts college. Its main campus overlooks the Hudson River in Poughkeepsie, New York. An additional Marist branch can be found in Florence, Italy, while offering several study abroad options. In its 2019 rankings, U.S. News & World Report ranks Marist No. 38 for best value, eighth in the northern United States, and second nationally in innovation. The site also lists the college No. 60 nationally in Best Online Graduate Business Programs (Excluding MBA).
Graduate Tuition/Fees: $14,400
#5 – Yeshiva University
Master of Science in Marketing, Digital Marketing, and Media
New York, NY
Yeshiva University offers a Master of Science in Marketing with a major in Digital Marketing and Media. The degree program can be completed online or on-campus on a full- or part-time basis. It requires 30 credits of study. The project-based curriculum incorporates the fields of communications, information systems, media and design, and social science. It consists of 10 courses, with students taking one or two sessions per 15-week semester. Courses include Communications, Visual Design and Storytelling, and Web Analytics and SEO. The curriculum also consists of an internship experience and a comprehensive capstone project.
Yeshiva University took root in 1886 as a Jewish elementary school. It is now a private research university with four campuses in New York City. The main campus is in Washington Heights. The university's undergraduate programs combine standard academic education with the study of the Torah. It also emphasizes real-world educational experiences and collaborative work. Online students can communicate with faculty and classmates through chats, forums, and live discussion. The majority of students enrolled at Yeshiva are Jewish, although religious faith is not a requirement. U.S. News & World Report ranks the university No. 80 overall in the nation and No. 52 for best value.
Graduate Tuition/Fees: $34,800
#4 – Saint Joseph's University
Master of Science in Marketing
Philadelphia and Lower Merion, PA
Students of Saint Joseph's University can earn an online Master of Science in Marketing with curriculum covering areas of marketing, such as analytics, consumer behavior, market research, and strategy. Online students can specialize in Customer Analytics and Insights, which builds an understanding of consumers in the big-data era. Specialized courses include Advertising and Consumer Insight, Digital Marketing and Web Analytics, and Global Cultures and Consumers. Students are offered opportunities to interact with business leaders and expert faculty and to explore live case studies. The degree requires 30 to 42 credits of study.
St. Joe's was founded in 1851 by the Society of Jesus, but is now a private Jesuit Roman Catholic university. Its campus is split between western Philadelphia and Lower Merion Township, Pennsylvania. St. Joseph's alumni have gone on to work in executive positions in companies including 7-Eleven, the National Cancer Institute, and NutriSystem. In its 2019 rankings, U.S. News & World Report ranks SJU No. 37 for best value and No. 12 in the northern United States. The site also lists the university No. 30 in online business programs (excluding MBA) and No. 10 in marketing programs.
Graduate Tuition/Fees: $16,992
#3 – University of Alabama
Master of Science in Marketing, specialization in Marketing Analytics
The University of Alabama offers a Master of Science in Marketing with a specialization in Marketing Analytics. The specialized degree program requires 33 credit hours of study, which can be completed entirely online. It is designed to teach students to use data to evaluate marketing campaigns. The curriculum is divided into marketing analysis courses and data mining courses. Marketing courses include Advanced Import/Export Strategy and Global Business. Statistics courses include Advanced Data Mining and Statistical Data Management. The curriculum culminates in a marketing capstone project.
UA was established in 1820 as a "seminary for learning." It is the oldest and largest public university in the state of Alabama. The university is a sea- and space-grant research institution. Many of the school's early graduates went on to serve as Confederate officers in the Civil War, which led Union troops to burn down the campus. It reopened in 1871 with only four buildings remaining and has since been rebuilt to cover more than 1,000 acres in Tuscaloosa, Alabama. U.S. News & World Report ranks UA No. 80 for best value and No. 61 among public universities. The site also lists the university No. 15 in national graduate business schools and No. 10 in Best Online Graduate Business Programs (without MBA).
Graduate Tuition/Fees: $10,780 in-state; $29,230 out-of-state
#2 – Indiana University Bloomington
Master of Science in Marketing
Indiana University Bloomington offers a Master of Science in Marketing through its Kelley School of Business. The degree program requires 30 credit hours of study, which can be completed entirely online. Students can expect to learn how to research and analyze consumer data and use these insights to inform marketing strategies. Courses include Consumer Insights, Marketing in the Era of Digital Technology, and Performance-Driven Pricing. Students can move through the program at their own pace, earning their degree in as few as 15 months, or up to three years.
The Indiana state government established IUB in 1820 as the "State Seminary." Today, the school is a large public research university. IUB alumni include former Cisco CEO John Chambers and billionaire investor Mark Cuban. The university's Kelley School of Business partners with the Scotts Miracle-Gro Company to offer students real-world brand management work-study experience. The business school also partners with Coca-Cola for its Global Business Institute program. In its 2018 rankings, Bloomberg Businessweek included the Kelley School among the top 30 business schools in the nation.
Graduate Tuition/Fees: $9,225 in-state; $31,932 out-of-state
#1 – Liberty University
Master of Science in Marketing
Liberty University offers grad School Hubâs top online master's degree in Marketing. The university's online Master of Science in Marketing program requires 36 credit hours of study. The curriculum emphasizes marketing leadership and critical thinking skills. Students can choose from four specializations: Digital Marketing & Advertising, Project Management, Public Relations, or Sports Marketing/Media. The core curriculum includes courses in Applied Market Research, Marketing Promotions, and Supply Chain Management. Each class is offered in an eight-week format. The curriculum culminates in a Marketing Strategy capstone.
Liberty was founded in 1971 by two Christian pastors in Lynchburg, Virginia. It has since grown into one of the largest Christian universities in the world and the largest private nonprofit university in the nation. While the university operates a 7,000-acre campus in central Virginia, the majority of students are enrolled in an online capacity. Liberty is an evangelical Christian, vocally Republican university. U.S. News & World Report ranks LU No. 98 nationally in Best Online Graduate Business Programs (Excluding MBA).