What Types of Jobs are Available With a Master’s in Internet Marketing

Updated August 4, 2020

For anyone interested in learning about what types of jobs are available with a Master's in Internet Marketing, there are a wide range of options. There's a huge demand for someone with those particular skills. In this digital age of information and entertainment, individuals and businesses need someone with the specialized skills who understand the best way to get their message across to the widest audience.

Individuals with a degree in internet marketing understand how digital content needs to connect with potential clients. They've gained an understanding of the basic principles behind consumer behavior and they've learned how to apply those principles to the various projects under their supervision. Here are some jobs available to graduates.

Chief Marketing Officer

One of the positions available to someone with internet marketing skills is Chief Marketing Officer. The CMO is the overseer of a marketing team, coordinating the various facets of a digital campaign into a cohesive unit. At the same time, if someone is just starting out with their degree, they might be part of the marketing team itself, working under the CMO in order to create the best possible marketing campaign.

Public Relations

Another area where individuals with a degree in internet marketing are employed is in public relations. Public relations professionals are responsible for publishing press releases (both digital and hard copy) that promote the various individuals or products being showcased. With the rise of social media and digital content, an internet marketing graduate is the perfect fit in this area.

Social Media Marketing Manager

Naturally, social media comes into play as internet marketing individuals work closely with the social media platforms with the highest trending patterns. Social Media Marketing Managers can be found in practically every consumer-oriented retailer and organization.

Market Research Analyst

Something else to consider is looking into being a market research analyst. According to the Bureau of Labor Statistics, this position requires an in-depth knowledge of data science, combined with a specialized ability to provide actionable insights. In other words, a research analyst knows the best way to build a marketing campaign to accomplish two things: providing useful information to any interested party, as well as developing a strategy to also incorporate a solid Call to Action within the campaign itself.

Email Marketing Managers

Individuals with degrees in internet marketing also find themselves working as Email Marketing Managers. Email commerce is still very much alive and well in today's digital marketplace and someone who understands how to craft an email marketing campaign that gets solid results will be a valuable asset to any marketing division.

Copywriting

Copywriting is one of the most important areas of any marketing campaign. Without a solid grasp of the basic strategies needed to create a campaign, a copywriter produces flat and uninformative material. Not only will this cause a low ranking in the search engines, it also fails to engage the audience enough to create a successful Call to Action event.

According to U. S. News and World Report, by 2021, investment in digital marketing is projected to reach nearly $119 billion. It's easy to see why interest in obtaining a Master's in Internet Marketing is at an all-time high. When it comes to what types of jobs are available with a Master's in Internet Marketing, the list is quite extensive. Individuals with a creative streak and a solid grasp of marketing is sure to find some area of expertise best showcasing their strengths