5 Careers for a Master’s in Internet Marketing Graduate

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Updated August 4, 2020

5 Internet Marketing Careers

  • Social Media Marketing
  • Facebook Marketing and Sales
  • Content Creator
  • Search Engine Marketing
  • Internet Planning and Strategy

Working in the field of marketing can be very interesting and fast paced. A student working towards a Master's in Internet Marketing degree, will find many marketing jobs. Thanks to the popularity of the Internet, there are many Internet marketing jobs, as well. Let's take a look at some of the careers available to Master's in Internet Marketing graduates.

Related Resource: 10 Most Affordable Master's in Internet Marketing Online

1. Social Media Marketing

Social media is not only popular for personal networking, it is also very necessary when it comes to promoting a brand or product. Many top companies have focused resources on sites like Facebook, Twitter and Instagram. They are hiring marketing professionals to coordinate social media campaigns; monitor content, comments and friend requests; and seek out the next new platform. These professionals alleviate the burden of social media management from other resources while ensuring the image of the company is consistent and positive.

2. Facebook Marketing and Sales

Due to the worldwide popularity of Facebook, many companies are making sure they are well prepared to manage their Facebook sites to utilize them for marketing purposes. A Facebook marketing and sales professional monitors the activity of a company's facebook presence and analyzes response trends and sales revenues generate from the activity.

3. Content Creator

There are many types of content used on the Internet to gain popularity and generate sales. This content includes, but is not limited to, the information on the homepage of a website, blog content, and product descriptions. Improper grammar, bad punctuation and lack of keywords can reflect poorly on a business, while content that effectively utilizes search engine terms will appear in searches more often and generate more leads. Whatever the content need, it is imperative that companies have a skilled and knowledge writer available to complete these projects.

4. Search Engine Marketing

When a potential client or customer searches for a service or product using an Internet search engine, they are likely to receive multiple results from many different companies. This new arena of competition creates the need for professionals who are focused search engine optimization (SEO). A search engine marketing professional focuses on SEO tactics; paid marketing on sites like Google, Bing and Yahoo; and click through rates for websites. Good reading, writing and marketing skills are necessary to succeed in this position.

5. Internet Planning and Strategy

Utilizing all of these different marketing tools is great when it comes to achieving business success, but a good plan needs to be in place in order to really succeed. An Internet planning and strategy professional develops the short and long term plans to utilize the hottest online marketing trends, as discussed by Forbes. Typically, this professional will head up a good Internet marketing team that will complete projects to boost brand awareness.

Students currently working towards a Master's in Internet Marketing, have a lot to consider when looking at potential jobs. In the fast-paced and ever changing world of online market, graduates need to be knowledgeable not only on the basics of marketing, but the trends surrounding today's consumer markets.

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